Founder-level consulting
From idea to a real, running company.
I help early-stage founders build the product with their dev team, set up operations that scale, and get their first 10,000+ users. Advice from someone who is building right now, not someone remembering how it used to be.
What I help with
The problems that stall early-stage companies
Most founders don't need more advice. They need someone who has already done the work to help them make the right calls, faster.
Product and dev team
Setting priorities, running sprints, managing developers and getting the right features shipped.
Operations
The tools, processes and weekly numbers that keep a small team moving in the same direction.
Growth
A launch plan, the right acquisition channels and a clear path to your first 1,000, then 10,000, users.
Partnerships
Finding, pitching and structuring deals with the organizations and brands that can grow your business.
Investor readiness
Your deck, metrics story and data room, plus practice for the questions investors will ask.
A second set of eyes
An experienced founder to pressure-test big decisions before you commit time and money to them.
Ways to work together
Start small. Go deeper when it's working.
I work with a small number of founders at a time, so every client gets real attention.
Founder Audit
A focused review of your business and a clear plan for the next 90 days.
- Two working sessions
- Review of product, operations, growth and metrics
- Written 90-day plan with priorities
- Delivered in 2 to 3 weeks
Fractional COO
An experienced operator working with you every week to run the plan.
- Weekly leadership call
- Sprint planning with your dev team
- Own the 90-day plan and weekly metrics
- Operations, hiring and partnerships support
Advisor
Ongoing access to a founder who has been where you are.
- Two calls a month
- Text or Slack access between calls
- Reviews of decks, plans and key hires
- Replies within one business day
How it works
Simple from the first call
Free 30-minute call
We talk about where your company is, what's in the way, and whether I'm the right fit. You'll leave with at least one useful idea either way.
A clear proposal
Within 48 hours you get a one-page proposal with the scope, timeline and price. No surprises.
Get to work
We start with a 90-day plan built around your goals, and track progress against it every week.
About
Hi, I'm Jonah.
In 2020, while I was a student at Pepperdine University, I co-founded a sports tech company. I've run it day to day ever since: hiring and managing our in-house development team, launching two platforms, and growing them past 110,000 app downloads.
Along the way I've owned product, operations, marketing and partnerships, and sat across from investors more times than I can count. I've also made most of the mistakes early founders make. JJN Advisory is how I help other founders skip them.
I'm based in Los Angeles and work with founders anywhere.
Jonah Nehorayan, Founder
Questions
Common questions
What kinds of companies do you work with?
Early-stage startups and small businesses in any industry, usually from idea stage through Series A. Most clients are building an app, a platform or a digital product.
Do you raise money for clients?
No. I help you get ready for investors: your deck, your numbers and your pitch. Raising the round stays with you.
How much time do you have for each client?
I only take a few clients at a time. You'll have a set call schedule and a reply within one business day.
Is there a long-term commitment?
The Founder Audit is a one-time project. Monthly work starts with a 3-month minimum, then continues month to month.
Do you work remotely?
Yes. I'm in Los Angeles and happy to meet in person locally, but most work happens over video calls and messaging.
Let's talk
Building something? Let's make sure it works.
Book a free 30-minute call, or send a message and I'll get back to you within one business day.